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Office

United States
1617 Broadway St, Mezzanine B
Los Angeles, California, 90404

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eMail

General inquires
info@massivesquare.com

Job opportunities inquiries
jobs@massivesquare.com

Phone

Unite States
P: (+1) 310 310 3557

Europe representative
P: (+34) 310 776 2080

Borealis

Challenge: Embark upon the world of VR gaming by creating an original concept from scratch.

Solution: An Oculus Rift virtual reality gaming experience with a compelling storyline and attractive immersive gameplay. Although still in development, Borealis is already set for a playable demo.

In addition to VR, the game is being developed for other platforms including consoles and PC.

Lunch Track

Challenge: Connect with loyal food truck fans by facilitating the access of food truck information and compiling it into one reference point in order to drive customers to local Food Trucks.

Solution: A mobile app for iOS that uniquely draws foodies, casual eaters and food trucks together. The app employs geolocation to easily guide users to nearby food trucks and grants access to future scheduling. Lunch Track allows users to engage and build a stronger bond with food trucks nationwide with features like menu access, photo uploading, direct links to call, links to websites, social media links, reviews, and user recommendations.

Users also have access to Lunch Track online. The website has all the same benefits that the application offers, but takes it a step further with special features for food truck owners. Food trucks now have it easier than ever before. They can schedule their future locations with ease and track their success via progress charts and graphs.

Tasks
Campaign Strategy
User Experience & User Interface
Social Media Strategy
Ad Banners campaign
Analytics

Food Runner

Challenge: Engage casual gamers with a multiplatform food truck game that’s fun for anyone.

Solution: A multiplatform gaming application for iOS, Android, and Oculus Rift that fuses low-poly isometric gameplay with a classical arcade style.

After a mutually beneficial partnership with popular food truck brands, the game features actual food trucks that players can take to the limit. The game takes place in an imaginary food truck world, with city names that match. After wreaking savory havoc on the streets, players can unlock more levels and customize the truck of their choice.

Gameplay is simple. Players need to pick up corresponding food items before their gas tank runs out or until their truck explodes from taking too much damage. Oil spills, roadblocks, crossing pedestrians and police make the game challenging and entertaining for all ages.

Tasks
Concept
User Experience & User Interface

Neon Museum VR

Challenge: Capture a series of 360-degree video environments and create a multi-platform experience.

Solution: A great promotional application for The Neon Museum that features key locations in a virtual tour. The Museum experience is available for iOS and Android mobile devices, where the user is able to rotate their device and see the surrounding areas of The Neon Museum in Las Vegas. For a fully immersive view, the 360-degree experience is optimized for the Oculus Rift and can be navigated with eye-activation and stealthy UX.

Tasks
Concept
User Experience & User Interface
Links
Watch video
App Store
Google Play

Nature Valley - Explore

Challenge: Extend the engagement of Nature Valley’s Explore TV campaign to various digital platforms.

Nature Valley is known for promoting a healthy and active life style. Their television campaign reflected just that. Its purpose was to encourage the audience to discover parks, hiking trails, and other outdoor environments and to enjoy the crispy and flavorful Nature Valley Bar as energy for adventure.

Solution: A promotional contest to drive consumers through a digital effort called Nature Valley Explore. The prize? A Cannon Rebel digital camera! Participants play three levels of a game and fill out a registration form to enter to win. The game play was simple and entertaining. The user matches a missing piece of a National Park mountain peak by taking bites out of a Natural Valley bar and shaping it to fit.

Consumers were also able to browse through the micro-site. This allowed them to browse through the history, activities and fun facts about the most incredible National Parks in the World.

Info
Agency: Casanova//McCann
Client: Nature Valley
Tasks
Campaign Strategy
User Experience & User Interface
Ad Banners campaign

California Lottery - Wheel of Fortune

Challenge: Expand the reach of the California Lottery: Wheel of Fortune commercials. The concept is based on the debut of the Wheel of Fortune scratchers in California.

Solution: A rich media banner that extends the idea rooted in the commercial to engage users to click and spin the Wheel of Fortune wheel in a moving environment throughout recognizable trademarks in California. Upon clicking the wheel, it spins in motion through San Francisco’s Golden Gate Bridge to the wide streets of Los Angeles.

Info
Agency: Casanova//McCann
Client: California Lottery
Task
Ad banner development

Nature Valley - Explore

Challenge: Extend the engagement of Nature Valley’s Explore television campaign to various digital platforms. Nature Valley’s T.V. campaign promotes a healthy and active lifestyle and encouraged audiences to discover parks, hiking trails and other outdoor environments.

Solution: A digitally driven promotional contest called “Nature Valley Explore”. The prize? A Cannon Rebel digital camera that gives plenty of reasons to explore a healthy lifestyle. Players interact with three levels of a game and fill out a registration form to enter to win. To play the game, users match a missing piece of a national park’s mountain peak by taking “bites” out of a Nature Valley bar and shaping it to fit.

Participants were also encouraged to browse through the micro-site. Here, users can walk through the history, activities, and fun facts about the most incredible national parks in the world.

Info
Agency: Casanova//McCann
Client: Nature Valley
Task
Ad banner development

California Lottery - Lucky for Life

Challenge: Expand the level of engagement for the successful “Lucky for Life” television campaign.

Solution: We perfected 30 years of Lottery earnings with the talents of make-up artists and a dedicated production team. The result was a simple and sweet narrative of a mailman and his regular deliveries throughout years of earnings. Every time the mailbox opens, a friendly-faced mailman ages gradually. His growing beard and developing wrinkles were priceless.

Info
Agency: Casanova//McCann
Client: California Lottery
Task
Ad banner development
Photo production

PlayStation - Discover

Challenge: Translate Sony’s successful “Live in a State of Play” television campaign into a digital format. The idea is that PS3 allows any adult to enjoy gaming like a child.

Solution: We developed a rich media banner ad that accentuates the concept underlining Sony’s “Live in a State of Play”. Using the concept of a baby-faced adult, users were able to watch a boggling baby face when their curser is placed upon it.

Info
Agency: Conill
Client: PlayStation
Task
Ad banner development

California Lottery - Megamillions

Challenge: Expand the level of engagement for the successful “Lucky for Life” television campaign.

Solution: We perfected 30 years of Lottery earnings with the talents of make-up artists and a dedicated production team. The result was a simple and sweet narrative of a mailman and his regular deliveries throughout years of earnings. Every time the mailbox opens, a friendly-faced mailman ages gradually. His growing beard and developing wrinkles were priceless.

Info
Agency: Casanova//McCann
Client: California Lottery
Task
Ad banner development

Momentum Reps

Challenge: Compile and display a collection of different work from directors, music/VFX collaborators, and production houses into a new dynamic website that represents one brand: Momentum Reps.

Solution: The first step was to design a logo based on the turning wheels of a bicycle and a film reel. After, we developed the website using CMS so our client could easily manage all the audiovisual content. Using a minimalist approach and a calming design, we created the website with a unique downward visual path of content and stylized illustrations.

In the end our client was equipped with customized stationery, a dynamic and sleek website that highlights their collective abilities, and a brand image that reflects the core values of Momentum Reps.

Info
Agency: Massive Square
Client: Momentum Reps
Tasks
Brand identity
Website
CMS
Links

Ad Council - Body Mass Index

Challenge: Recreate the Ad Council television commercial that targets the importance of healthy lifestyles for children in a digital sphere. The campaigns efforts were to help parents recognize the important relation between food portions and the prevention of childhood obesity.

Solution: While still keeping the execution light-hearted, we designed a standard flash interactive banner ad that invites the attention of online users. Users can change the child’s clothing size by playfully adjusting the BMI meter. The result is a healthier and happier child reaction.

Info
Agency: Casanova//McCann
Client: Ad Council
Tasks
Ad banner development

San Miguel

Challenge: Use new technologies to augment the “Ciudadano 0,0 Tour” for Ciudadano 0,0, a lifestyle blog by San Miguel Brewery Inc. at the 2014 Basketball World Cup.

Solution: A live streaming event using Google Glass to bring this spectacular event to anyone around the world. In a 3,200-mile tour, a basketball beacon is passed along thousands of people in 22 cities and 60 municipalities. World-class basketball players, like the Gasol Brothers, wear Google Glass as they bounce the ball side-by-side with their biggest fans. The Glass technology was put to the test, and it passed.

Tasks
Concept
User Experience & User Interface

Oasis - Future Reality

Challenge: In Santa Ana, California, there are communities with limited educational resources where children are challenged to reach their full potential. There’s a strong correlation between childhood engagement in the arts and measurable success later in life. Our challenge was to inspire them to follow their dreams through the learning of arts.

Solution: Through Virtual Reality we allowed these children to visit an art museum. The children toured the museum without knowing the surprise waiting for them; their artwork was exhibited in it, next to works from recognize artists.

Info
Agency: Casanova//McCann
Client: Oasis Center International
Tasks
Virtual Reality Experience

Vitrio AT1

Vitrio© is a multi-headset Virtual Reality app that allow potential customers to take a virtual tour trough multiple properties with out attending an appointment. Saving time and traveling costs. Vitrio© is also a powerful tool that allow realtors to create a tour lists.

Vitrio© is also a powerful iOS and Android app with two options: VR Mode or Mobile Mode. Each option can be tapped before entering a designated interface for each format. In VR Mode, users can use HMDs to have a virtual tour. Selecting Mobile Mode will view a single screen, tapping options hot spots to navigate trough the tour.

Info
Client: Vitrio VR
Tasks
Virtual Reality Ecosystem

Vitrio VR

Vitrio© is a multi-headset Virtual Reality app that allow potential customers to take a virtual tour trough multiple properties with out attending an appointment. Saving time and traveling costs. Vitrio© is also a powerful tool that allow realtors to create a tour lists.

Vitrio© is also a powerful iOS and Android app with two options: VR Mode or Mobile Mode. Each option can be tapped before entering a designated interface for each format. In VR Mode, users can use HMDs to have a virtual tour. Selecting Mobile Mode will view a single screen, tapping options hot spots to navigate trough the tour.

Info
Client: Vitrio VR
Tasks
Virtual Reality Ecosystem

Work

The digital world is diverse, dynamic, and multi-dimensional. The challenge is making connections that matter. Challenge accepted.

Oasis

Virtual Reality

Vitrio AT1

360º Mobile Camera

Vitrio VR

VR Ecosystem

Borealis

Oculus Rift game

Lunch Track

Mobile app

Food Runner

Multi-platform game

Neon Museum

Oculus Rift & Mobile app

San Miguel

Streaming using Google Glass

Nature Valley

Microsite

Wheel Of Fortune

Ad banner

Nature Valley

Ad banner

California Lottery

Ad banner

PlayStation

Ad banner

California Lottery

Ad banner

Ad Council

Ad banner